Del.icio.us Rebrands as Delicious.com: A Lesson for Entrepreneurs

[daniel]

Awkward domain name slowed growth of site.Social bookmarking site Delicious has flipped the switch on its brand, encouraging users to visit the easy-to-remember Delicious.com instead of the often typod del.icio.us. On its blog, the site wrote:So why did we switch to delicious.com? We’ve seen a zillion different confusions and misspellings of “del.icio.us” over [...]

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