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07-02-2008, 10:50 AM
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Will Cost Per Action Replace Cost Per Click?
The future of cost-per-click is questionable.Cost-per-click advertising, such as Google Adwords, is a staple of the internet advertising industry. It is also the primary form of advertising used to monetize parked domain names. But will CPC give way to CPA (cost per action)?First, a little history. It used to be that many [...]
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