Search spend to grow 15%-20% in 2012 but CPC down

[daniel]

Rise of mobile has big affect on CPCs. I just reviewed Efficient Frontier’s Q4 report for online advertising, which includes predictions for 2012. The good news? The company predicts search spend will increase 15%-20% in 2012. On the downside for domain parkers, CPC will decrease 4% on top of 5% Quarter-over-quarter that they reported in [...]

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