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Old 06-25-2007, 11:27 AM
charley charley is offline
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Join Date: Jun 2007
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Default when should I eliminate non-producing keywords in PPC

For 12 of my sites I have about 300 keywords running in PPC. After a few months only a handful have produced positive ROI. Lots of people say that it is important to have many keywords but I am starting to wonder if this is really the case.

On the other hand, I guess I could try to keep tweaking the underperformers to see if I can get them into postive territory.
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