You can drive traffic to your site from other places or you can attract traffic by having a good site with as much content as possible. No matter what kind of site you have, it should be optimized for search engines. If you don't optimize it you are missing out on all the traffic that you could have working for a long time. It may not be a huge amount depending our your site, but it will help and the "cost" of the traffic is pretty low.
|